CelluPlan
3-Year Telecom Promotion Ledger

Canadian Telecom 3-Year Historical Promotion Archive (2023–2026)

A verified, chronologically-ordered historical record of mobile carrier promotions, Black Friday door-crashers, Boxing Day sales, and price-war milestones across all 14 Canadian telecom providers.

Freedom Mobile

Regional Disruptor
Host Network: Videotron Physical 5G
5 Major Campaigns
2026-05 Spring Refresh 2026
$45.00/mo 60GB Global Data 5G (250 Mbps)

Roam Beyond 73 Destinations Roaming Expansion

Perks & Details: $0 activation fee online, $5/mo digital discount included.
Historical Impact: Expanded international roaming into standard mid-tier plans without high daily roaming passes.
2025-11 Black Friday 2025
$34.00/mo 50GB Can-US-Mex 5G (250 Mbps)

Can-US-Mex 50GB 5G Landmark Floor

Perks & Details: $0 connection fee, permanent lifetime subscription pricing, 256kbps unlimited throttle.
Historical Impact: Forced Big 3 flankers to completely rethink Mexico and US roaming inclusion.
2025-08 Back-to-School 2025
$29.00/mo 20GB Canada-wide 5G (250 Mbps)

National 5G Expansion $29/20GB Flash Deal

Perks & Details: Free nationwide seamless roaming on Rogers/Bell/Telus towers outside Freedom zones.
Historical Impact: Eliminated "no signal in suburbs" consumer stigma post-Videotron acquisition.
2024-11 Black Friday 2024
$45.00/mo 30GB Global + Canada 5G (250 Mbps)

First Roam Beyond $45/30GB Global Launch

Perks & Details: Included 73 foreign destinations covering China, Japan, UK, France, and Mexico.
Historical Impact: Historic turning point ending Canadian $16/day daily roaming fee monopoly.
2023-11 Black Friday 2023
$34.00/mo 30GB Can-US 4G LTE (150 Mbps)

The $34/30GB Can-US Breakthrough Plan

Perks & Details: $5/mo Auto-pay discount, $0 activation fee at retail booths.
Historical Impact: The first sub-$40 Canadian cross-border plan that sparked the modern telecom price war.

Public Mobile

Telus 5G Digital Flanker
Host Network: Telus Physical 5G
4 Major Campaigns
2026-06 Summer 5G Flash 2026
$34.00/mo 50GB Can-US 5G 5G (250 Mbps)

Unlimited 512kbps Throttle Floor Guarantee

Perks & Details: eSIM instant activation, 90-day subscription billing model option ($102/90 days).
Historical Impact: Established the gold standard for zero-overage predictability in prepaid 5G.
2025-11 Black Friday 2025
$34.00/mo 50GB Can-US 5G (250 Mbps)

$34/50GB 5G Can-US Permanent Subscription

Perks & Details: Telus native 5G speed cap 250 Mbps, free US calling & international SMS from Canada.
Historical Impact: Made the $34 cross-border 50GB plan a permanent permanent catalog fixture.
2024-12 Boxing Day 2024
$29.00/mo 30GB Canada-wide 5G (250 Mbps)

$29/30GB 4G-to-5G Upgrade Blitz

Perks & Details: Existing customer portal migration offer with no hardware contract or penalty.
Historical Impact: Brought 5G network speeds under the $30/mo threshold for the first time on Telus towers.
2023-11 Black Friday 2023
$34.00/mo 20GB Canada-wide 5G (250 Mbps)

First $34/20GB 5G Market Disruptor

Perks & Details: Public Points loyalty system integration with $2/mo reward deductions.
Historical Impact: First time a Canadian Tier 1 subsidiary offered full 5G speeds for under $35.

Fido Mobile

Rogers Flanker
Host Network: Rogers Physical LTE
4 Major Campaigns
2025-11 Black Friday 2025
$29.00/mo ($34 - $5 Autopay) 30GB Canada-wide 4G LTE (150 Mbps)

$29/30GB BYOD Door-Crasher + $100 Gift Card

Perks & Details: $70 setup fee credit, $100 Costco / Walmart gift card on 24-month financing.
Historical Impact: Aggressive channel counter-attack against Freedom and Public Mobile.
2025-08 Back-to-School 2025
$34.00/mo 60GB (50GB + 10GB Bonus) 4G LTE (150 Mbps)

$34/50GB Student Plan with Extra 10GB Bonus

Perks & Details: Fido Xtra weekly perks and 5 free 1-hour unlimited data sessions per month.
Historical Impact: Defended Rogers youth and university student market share.
2024-11 Black Friday 2024
$34.00/mo 50GB Canada-wide 4G LTE (150 Mbps)

$34/50GB LTE Matching Promo

Perks & Details: $70 connection fee waived, 24-month $5 autopay credit.
Historical Impact: Standardized 50GB as the baseline allowance for mid-tier Canadian mobile plans.
2023-11 Black Friday 2023
$34.00/mo 30GB Canada-wide 4G LTE (150 Mbps)

The Infamous $34/30GB Black Friday War

Perks & Details: $60 activation fee refunded over 2 months, 1000 international LD minutes.
Historical Impact: Triggered multi-hour retail queues across major Canadian shopping malls.

Virgin Plus

Bell Flanker
Host Network: Bell Physical 5G/LTE
3 Major Campaigns
2025-11 Black Friday 2025
$29.00/mo 30GB Canada-wide 5G (250 Mbps)

$29/30GB 5G Member Benefits Flash Sale

Perks & Details: Virgin Member Lounge discounts on dining, concerts, and cinema tickets.
Historical Impact: Bell’s response to sub-$30 price points with bundled lifestyle perks.
2024-11 Black Friday 2024
$34.00/mo 50GB Canada-wide 5G (250 Mbps)

$34/50GB 5G Speed Tier Rollout

Perks & Details: $70 setup service fee credit over 2 months, unlimited nationwide calling.
Historical Impact: Upgraded Virgin from 4G LTE to native 5G 250Mbps baseline.
2023-11 Black Friday 2023
$34.00/mo 30GB Canada-wide 4G LTE (150 Mbps)

$34/30GB Retail Matching Battle

Perks & Details: Free second SIM for tablet data sharing on select plans.
Historical Impact: Joined Fido and Koodo in the historic $34 three-way price floor lock.

Koodo Mobile

Telus Flanker
Host Network: Telus Physical 4G/LTE
3 Major Campaigns
2025-11 Black Friday 2025
$29.00/mo ($34 - $5 Autopay) 30GB Canada-wide 4G LTE (100 Mbps)

$29/30GB Pick Your Perk Special + $100 Walmart Card

Perks & Details: Free Perk choice: Premium Voicemail, Unlimited Long Distance, or Rollover Data.
Historical Impact: Telus retail flagship flanker promotion countering third-party retailers.
2024-11 Black Friday 2024
$34.00/mo 50GB Canada-wide 4G LTE (100 Mbps)

$34/50GB LTE Shock-Free Data Special

Perks & Details: Shock-Free data notification alerts, Tab Plus hardware discount stacking.
Historical Impact: Standardized 50GB data tiers across Telus retail channels.
2023-11 Black Friday 2023
$34.00/mo 30GB Canada-wide 4G LTE (100 Mbps)

$34/30GB Black Friday Retail Duel

Perks & Details: Zero connection fee via bill credits over 2 months.
Historical Impact: Triggered high port-in churn across the big 3 flankers.

Fizz Mobile

Videotron Digital Innovator
Host Network: Videotron Physical LTE/5G
3 Major Campaigns
2026-03 National Rollout 2026
$29.00/mo 40GB Rollover Data 4G LTE (100 Mbps)

Ontario, BC & Alberta $29/40GB Rollover Deal

Perks & Details: Unused data rolls over for 2 billing cycles; data gifting between friends.
Historical Impact: Established non-expiring data architecture in English Canadian provinces.
2024-04 Western Canada Launch 2024
$14.00/mo (Months 1–6) 20GB Canada-wide 4G LTE (100 Mbps)

Beta Launch: $14/20GB 6-Month Half-Price Promo

Perks & Details: Free SIM card delivery, no contract, lock-in price during testing period.
Historical Impact: Historic lowest monthly price recorded in BC and Alberta mobile telecom.
2023-11 Black Friday 2023
$29.00/mo 30GB QC / Canada 4G LTE (100 Mbps)

Quebec Benchmark $29/30GB Data Rollover

Perks & Details: My Rewards perks progression discounts ($1-$3 off monthly).
Historical Impact: Maintained Quebec as the lowest-priced wireless telecom market in North America.

Rogers Wireless

Tier 1 Flagship
Host Network: Rogers Physical 5G+
3 Major Campaigns
2025-11 Black Friday 2025
$55.00/mo (RPP Discount) 100GB 5G+ Unlimited 5G+ (2.0 Gbps Ultra-Fast)

$55/100GB 5G+ (2.0 Gbps) Multi-Line Preferred Program

Perks & Details: Unlimited throttled data at 512kbps, Rogers Xfinity Internet bundling -$20/mo discount.
Historical Impact: The lowest flagship 5G+ uncapped tier offered in Rogers history.
2024-11 Black Friday 2024
$65.00/mo 150GB Can-US 5G+ 5G+ (2.0 Gbps)

$65/150GB Canada-US 5G+ Flagship Bundle

Perks & Details: $0 activation online, free Apple Music subscription for 6 months.
Historical Impact: Normalized 100GB+ cross-border data for business and heavy streaming users.
2023-11 Black Friday 2023
$75.00/mo ($85 - $10 Autopay) 100GB Canada-wide 5G+ (1.0 Gbps)

$75/100GB Infinite 5G Launch Special

Perks & Details: 512kbps infinite data throttle, Roam Like Home eligibility.
Historical Impact: Initiated the transition from hard gigabyte buckets to high-cap 5G Infinite plans.

Bell Mobility

Tier 1 Flagship
Host Network: Bell Physical 5G+
2 Major Campaigns
2025-11 Black Friday 2025
$55.00/mo 100GB 5G+ Unlimited 5G+ (2.0 Gbps)

$55/100GB 5G+ Exclusive Partner Program

Perks & Details: Free Crave Basic streaming subscription, Bell Pure Fibre bundle discount ($20/mo).
Historical Impact: Matched Rogers on enterprise and corporate partner mobile pricing floor.
2024-11 Black Friday 2024
$65.00/mo 150GB Can-US 5G+ 5G+ (2.0 Gbps)

$65/150GB Ultimate Crave Bundled Plan

Perks & Details: Roam Better eligibility, unlimited SD video streaming optimization.
Historical Impact: Aggressive bundling with premium Bell digital media assets.

Telus Mobility

Tier 1 Flagship
Host Network: Telus Physical 5G+
2 Major Campaigns
2025-11 Black Friday 2025
$55.00/mo 100GB 5G+ Unlimited 5G+ (2.0 Gbps)

$55/100GB 5G+ Corporate Exclusive

Perks & Details: Telus PureFibre cross-discount, Telus Rewards points integration.
Historical Impact: Defended Western Canada enterprise dominance.
2024-11 Black Friday 2024
$65.00/mo 150GB Can-US 5G+ (2.0 Gbps)

$65/150GB Complete Can-US 5G+

Perks & Details: Easy Roam international daily pass integration, 512kbps throttle.
Historical Impact: Matched national high-cap cross-border benchmarks.

CTExcel Canada

Chinese Ethnic MVNO
Host Network: Telus Physical LTE
3 Major Campaigns
2026-04 Spring Newcomer Special 2026
$39.00/mo 30GB Canada-wide 4G LTE (150 Mbps)

$39/30GB Free Dual-Number 6-Month Promo

Perks & Details: Free SF Express pre-departure delivery to China, $0 SIM card cost, 1000 mins China calling.
Historical Impact: Reinforced dual-number 2FA convenience for incoming Chinese students and newcomers.
2025-08 Back-to-School 2025
$35.00/mo 20GB Canada-wide 4G LTE (150 Mbps)

$35/20GB Student Plan with RMB WeChat/Alipay Billing

Perks & Details: Zero Canadian credit check, passport onboarding, China Telecom customer support in Mandarin.
Historical Impact: Zero-barrier arrival onboarding solution for first-time Chinese travelers to Canada.
2024-11 Black Friday 2024
$39.00/mo 25GB (15GB + 10GB Bonus) 4G LTE (150 Mbps)

$39/25GB Dual-Number Double Data Flash Sale

Perks & Details: Included virtual +86 number forwarding, free Canada-wide incoming calling.
Historical Impact: Maintained core niche serving cross-border family bank accounts and financial services.

PhoneBox

Student & International MVNO
Host Network: Rogers / Telus 5G
2 Major Campaigns
2025-08 Back-to-School 2025
$35.00/mo 25GB Canada-wide 5G (250 Mbps)

$35/25GB 5G Zero-Credit Student Passport SIM

Perks & Details: Zero Canadian credit check, free overseas SIM delivery, multi-lingual support.
Historical Impact: Major market leader among East Asian international students arriving in Vancouver and Toronto.
2024-11 Black Friday 2024
$30.00/mo 20GB Canada-wide 5G (250 Mbps)

$30/20GB 5G Flash Special

Perks & Details: Choice between Rogers or Telus 5G network profiles.
Historical Impact: Unique dual-network choice for newcomer university housing.

iTalkBB Mobile

Chinese Ethnic MVNO
Host Network: Rogers Physical LTE
2 Major Campaigns
2025-11 Black Friday 2025
$35.00/mo 20GB Canada-wide 4G LTE (150 Mbps)

$35/20GB China Calling & App 2FA Bundle

Perks & Details: Unlimited international calling to 29 countries including China, App-based SMS receiving.
Historical Impact: Appeals strongly to Chinese senior citizens and overseas home owners.
2024-11 Black Friday 2024
$30.00/mo 15GB Canada-wide 4G LTE (150 Mbps)

$30/15GB Holiday Family Promo

Perks & Details: Bundled with iTalkBB Home Phone and TV box discounts.
Historical Impact: Traditional family bundle integration across hardware and wireless.
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