Rogers Price History & Plan Evolution
Rogers has prioritized data bucket inflation over price cuts. The mainstream tier expanded from 50GB to 100GB at 5/mo, while uncontracted legacy users saw silent /mo rate increases.
How Did Rogers's Plans Transform When Prices Changed?
In Canadian telecom, prices don't simply drop—carriers aggressively inflate data quotas ('Data Creep'), add 5G/roaming perks, or silently hike dormant plans. Below are statistical charts tracking all plans over the 24-month cycle.
Multi-Plan Historical Price Trajectory
Tracking every plan tier from 2024 Back-to-School baseline to 2026 current benchmark.
Unit Cost Deflation & Data Purchasing Power
Bar: High-speed GB delivered per $1 CAD (Higher is better) | Line: Average Cost per GB (Lower is better).
Plan Spec Migration Vector Map
Vector arrows map each plan's transformation from 2024 Baseline (Circle) to 2026 In-Market (Arrowhead).
All-Plans Spec Change Ledger & Grandfathered Audit
Detailed breakdown of baseline vs in-market specs, net gains, and actionable retention/switching advice.
| Plan Tier | 2024 Baseline | 2026 In-Market | Net Delta | $/GB Gain | Legacy Audit |
|---|---|---|---|---|---|
| 5G Infinite Essential 5G Infinite Essential | $65/mo 50GB ($1.3/GB) | $55/mo 100GB ($0.55/GB) | -$10/mo +50GB | +58% | Immediate Switch Recommended. Existing 50GB (5) subscribers pay 0/mo more for half the data. |
| 5G Infinite Extra 5G Infinite Extra | $75/mo 75GB ($1/GB) | $65/mo 150GB ($0.43/GB) | -$10/mo +75GB | +57% | Upgrade Online. Speeds doubled from 1Gbps to 2Gbps with 2x data bucket at lower cost. |
| 5G Infinite Premium Can-US-MX 5G Infinite Premium Can-US-MX | $95/mo 100GB ($0.95/GB) | $75/mo 175GB ($0.43/GB) | -$20/mo +75GB | +55% | Replace Old Roaming Plan. Adds Mexico roaming for free and cuts monthly bill by 0. |
Milestone Breakdown: What Changed at Each Price Point?
Chronological 12-Month Rate Ledger
Month-by-month effective price records, promo tags, and MoM price differentials.
| Month | Effective Rate | MoM Diff | Promo Tag | Market Summary |
|---|---|---|---|---|
| September 2025 | $65.00 | $0 | Regular | Standard rate ($65/mo) |
| October 2025 | $65.00 | $0 | Regular | Standard rate ($65/mo) |
| November 2025 (Black Friday) | $55.00 12M Floor | -$10 | Black Friday Promo | Black Friday record floor ($55/mo) |
| December 2025 (Boxing Day) | $55.00 12M Floor | $0 | Boxing Day Promo | Boxing Week discount match ($55/mo) |
| January 2026 | $65.00 | +$10 | Promo Expired | Promo ended, price restored (+$10/mo) |
| February 2026 | $65.00 | $0 | Regular | Standard rate ($65/mo) |
| March 2026 | $65.00 | $0 | Regular | Standard rate ($65/mo) |
| April 2026 | $65.00 | $0 | Regular | Standard rate ($65/mo) |
| May 2026 | $65.00 | $0 | Regular | Standard rate ($65/mo) |
| June 2026 | $60.00 | -$5 | Rate Drop | Price drop of $5/mo |
| July 2026 | $65.00 | +$5 | Promo Expired | Promo ended, price restored (+$5/mo) |
| August 2026 (Back to School) | $65.00 | $0 | Regular | Standard rate ($65/mo) |
Verified Price Actions & Tariff Modifications
Chronological audit of price drops, rate increases, connection fee changes, and quota adjustments.
75GB 5G+ Rate Maintained ($10 AutoPay Credit)
Regular $75/mo with $10/mo pre-authorized payment discount.
In-Store Connection Fee Adjusted to $70
Connection fee increased from $60 to $70 (waived for digital online activations).
Black Friday 100GB Flash Deal ($55/mo)
Historic promotional tier offering 100GB 5G+ with 24-month bill credits.
Back-to-School 75GB 5G+ Baseline Established
Replaced legacy 50GB entry tier with 75GB 5G+ high-speed bucket.
When Does Rogers Offer Its Deepest Discounts?
Historical patterns across Black Friday, Boxing Week, Back to School, and Off-Peak windows.
Black Friday Price War
Aggressive 24-month recurring bill credits combined with multi-carrier retailer gift cards ($100-$150 at Walmart/Costco) on hardware financing.
Boxing Week Clearance
Matches Black Friday monthly rates on BYOD, but heavily shifts focus to clearing older smartphone inventory (iPhone previous generation).
Back-to-School Cycle
Deploys youth & campus ambassadors with waived activation fees and student bundle deals with Rogers Ignite home fiber.
Critical Billing Pitfalls to Watch on Rogers
Unadvertised connection fees, overage rules, and price escalation fine print.
$70 In-Store Assisted Setup Fee
Rogers charges $70 when activating in physical corporate stores, whereas online self-serve activations waive this fee completely.
Post-24 Month Price Hike & Discount Expiry
Promotional monthly discounts typically expire at month 24, causing bills to abruptly jump by $15-$25/month.
Roam Like Home Daily Surcharges ($12-$16/day)
Roaming in the US incurs $12/day, and overseas travel costs $16/day (capped at $320/billing cycle), creating astronomical travel bills.
Retention Secret & Winback Playbook
Rogers has an aggressive Winback department. Porting out to Freedom Mobile or Public Mobile frequently triggers a call from the Winback desk within 48-72 hours offering $45-$50 5G+ plans with 100GB+ and device subsidies unavailable on public channels.
Compare Rogers Against Direct Rivals
24-Month Total Cost of Ownership (TCO) benchmarks against primary network competitors.
Rogers Pricing FAQ
Frequently Asked Questions & Policy Gotchas
When is the absolute cheapest time of year to get a Rogers mobile plan? ▼
Black Friday (late November) is historically the lowest price window. In 2025, Rogers dropped 100GB 5G+ plans to $55/month with $0 activation fees and $150 retailer gift cards on 24-month financing.
Does Rogers raise prices on existing contract or BYOD customers? ▼
On 24-month device financing contracts, the base plan price is legally protected under the CRTC Wireless Code. However, for month-to-month BYOD customers, Rogers frequently implements $3-$5/month unannounced rate increases after promotional credits lapse.
Explore All 14 Carrier Price History Dossiers
Jump to any Canadian carrier to inspect verified 12-month rate trends and Black Friday promotional floors.
Continue Your Decision Journey
Explore context-aware technical teardowns, carrier head-to-head showdowns, and interactive pricing tools: